5 Things Your Startup Should Have Before Opening

Opening a new business is exciting, and while it’s easy to focus solely on your product or the service you provide, it’s equally, if not more important initially, to ensure your branding and marketing are set up to deliver results. When people think of your company, they should picture your logo; they should envision your branding colors; they should be able to visualize who you are in their minds, and the only way to guarantee that happens is to nail down the following checklist before opening day.

  • Logo/Brand Assets
  • Brand Guide
  • Website
  • Professional Email
  • Activity On Core Social Media Platforms

Your brand is the face of your business. So it must represent the values, visual appeal, and overall vibe that you’re going for. We’ll go into detail on the above five necessities below and encourage you to utilize the services of a professional brand management company. While “social media” may appear to be easy, creating an online portfolio that captures your soon-to-be customers’ eyes will be the difference between a profitable first year and a flop. So it’s best to leave this to those with experience.

Logo/Brand Assets

When you think about Google, what’s the first thing that pops into your mind? What about Netflix? We see their logos! These companies’ logos are iconic and recognizable worldwide. That is precisely what you want for your business. Whether big or small, it’s essential that you have a logo that is a visual representation of your brand. Other brand assets you’ll want to have secured are a brand name, tagline, and color scheme. There is a psychology behind each of these that will entice your customers to feel a certain way when they see you advertised online or visit your location.

Brand Guide

At Luna Brand Management, a brand guide is designed for each of our clients from day one. This guide is a visual tool that showcases the specific details of your company’s brand. This is a rulebook for your marketing team, from the colors and their hex codes used to how the logo should be displayed to fonts and patterns. Your likes and dislikes can be displayed here, as well as a dos and don’ts column “with specific items under each to help drive home the point and importance of adhering to branding requirements.”


Name a reputable business that does not have a well-put-together website. We’ll wait. Your website is more than a place for your customers to gain insight into your business and what you do. It’s an important SEO tool. Setting up your website right will increase visibility, which means more traffic and a greater potential to gain more customers. Your site should be created with your branding guide in mind and SEO built into it.

Professional Email

Everything for your business should appear seamless from the outside looking in; this includes your business email. We recommend creating one using your domain name as it makes it easier for your customers to contact you and provides a sense of trust and legitimacy. From the start, you want to build a strong relationship with your customer base, and at the foundation of this is how you communicate with them – i.e., a professional email.

Activity On Core Social Media Platforms

The last item on your checklist is to get active on a few core social media platforms. With 75% of people using social media to research businesses, it’s more important now than ever that you regularly post online and give your company a voice. Starting off, we recommend LinkedIn, Google Business, Facebook, Instagram, and of course, TikTok. Each of these platforms will showcase your logo, follow the rules set in your branding guide, advertise crucial business information, and provide ways to contact you.

Opening a startup is extremely exciting. You’re making your entrepreneur dreams come true, and our Luna Brand Management team is dedicated to helping ensure your hard work pays off. Don’t put all your eggs in one basket and skimp on your brand and marketing materials. The world is digital now, and to excel, you have to keep up with the times. Best of luck checking these items off your to-do list, and if you need any assistance bringing your brand to life, email [email protected]!