4 Essential Skills Every Social Media Marketer Should Have

by Lucy Templeman Social media networking has become one of the most popular marketing strategies worldwide. This has caused a projected increase in social media usage, from 3.6 billion users in 2020 to 4.41 billion users in 2025. Apart from this, internet users spend an average of 144 minutes daily solely on social media. The sheer number of users means …

Influencers: The New Age of Marketing

A few years ago, around 2012, we saw a gradual shift in what social media had been in the few years prior. Even 8 years ago, if a person looked up the term “Social Media Influencer,” there either would have been no results or none that could properly explain the term as it is used today. Influencers didn’t just come …