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Luna’s St. Augustine Travel Guide

This past September, the Luna Brand Management team flew into St. Augustine, FL, from all over the United States. Individually, we are stationed in Arizona, Texas, Ohio, North Carolina, and Illinois, so it’s a big deal when our family can come together. As always, we chose a destination where we can relax, explore, and create new memories. Why did we …

TikTok and its Impact on Businesses

TikTok is a social media platform that allows users to create and share videos, allowing the creator to create content three minutes long. This fast-growing app has become one of the most trending social media apps, either you have the app and people send you TikToks, or you have at least have heard of it before. The app has nearly …

A Sneak Peek of Monica 

Hey there, fancy meeting you here! My name is Monica Chavarria, and I am thrilled you stopped by. I am currently wrapping up my internship at Luna Brand Management, but I want to share my story with you before I go. About me: I am a 24-year old San Antonio native who graduated from St. Mary’s University in 2019 with …

The Rise of Videos: Branding with Video Content

Videos on social media are proving to be all the rage, especially in 2021. YouTube, TikTok, Reels, and even streaming channels on Twitch have shown that videos are officially the most powerful content type available. As social media evolves, it is clear that the demand for these posts has only increased. Not convinced? Luna Brand Management is here to reveal …

The Streamer’s Guide to Social Media

If you’re someone who enjoys streaming video games or activities on Twitch, YouTube, Facebook, etc., then perhaps you’ve realized by now that gaining visibility as a streamer is becoming increasingly more challenging as the market becomes more saturated. When you consider that streamers are influencers of a specific “niche”, you realize that in some regards, it’s more difficult to become …

Holiday Marketing Tips 101

We are currently in the midst of the holidays! Can you believe it’s finally here? After the year we’ve been through, the team at Luna Brand Management is soaking in all the festive vibes, including a pivot towards holiday marketing. If you own a business, this is the perfect time to end the year on a high note. Continue reading …

TikTok: Marketing to The Masses

TikTok, the video-sharing social networking site, which was introduced to the US market in late 2018, has grown to become one of the most popular apps in the world today. When the COVID-19 pandemic emerged in March, people quarantined at home were looking to entertain themselves and interact with others. This lead to TikTok’s take off; the app saw a …

Me, Myself & I – Halie Engelhardt

Hi! I’m Halie, and I am a senior at Trinity University in San Antonio. I’m expected to graduate in May 2021 with a double major in Marketing and Spanish. Throughout my time at Trinity, I have learned about the science behind marketing and how to implement effective marketing strategies. I love interacting with people every day, and this is the …

How to Kickstart Your Brand Post-Pandemic

As we approach the halfway mark, we can confidently say that 2020 has been a year of unexpected battles and challenges; a year that’s tested our strength and given us the opportunity to persevere personally and professionally. COVID-19 has caused us, as a society, to make a shift in countless ways. As a business and as a brand, it’s vital …

A Journey To The ? & Back: Christina’s Story

I can pinpoint, almost to the day, I knew that I was built for entrepreneurship. I was 21, taking a Painting with a Twist class with some girlfriends, and for the LIFE of me could not follow the instructor. It wasn’t that I thought I could paint better than her (trust me, I am NOT an artist) but I just …