TikTok: Marketing to The Masses

02Oct

TikTok, the video-sharing social networking site, which was introduced to the US market in late 2018, has grown to become one of the most popular apps in the world today. When the COVID-19 pandemic emerged in March, people quarantined at home were looking to entertain themselves and interact with others. This lead to TikTok’s take off; the app saw a …

Me, Myself & I – Halie Engelhardt

17Sep

Hi! I’m Halie, and I am a senior at Trinity University in San Antonio. I’m expected to graduate in May 2021 with a double major in Marketing and Spanish. Throughout my time at Trinity, I have learned about the science behind marketing and how to implement effective marketing strategies. I love interacting with people every day, and this is the …