TikTok: Marketing to The Masses

TikTok, the video-sharing social networking site, which was introduced to the US market in late 2018, has grown to become one of the most popular apps in the world today. When the COVID-19 pandemic emerged in March, people quarantined at home were looking to entertain themselves and interact with others. This lead to TikTok’s take off; the app saw a …

Influencers: The New Age of Marketing

A few years ago, around 2012, we saw a gradual shift in what social media had been in the few years prior. Even 8 years ago, if a person looked up the term “Social Media Influencer,” there either would have been no results or none that could properly explain the term as it is used today. Influencers didn’t just come …