The Rise of Videos: Branding with Video Content

Videos on social media are proving to be all the rage, especially in 2021. YouTube, TikTok, Reels, and even streaming channels on Twitch have shown that videos are officially the most powerful content type available. As social media evolves, it is clear that the demand for these posts has only increased. Not convinced? Luna Brand Management is here to reveal a few reasons why posting videos should be a brand’s top priority:

Videos are Growing in Popularity throughout all Platforms.

When the COVID-19 pandemic struck in 2020, many people relied on the internet to stay distracted while quarantining at home. The need for entertaining videos skyrocketed, and so has the popular app TikTok, which has more than 1 billion videos viewed every day in the last year. But Tiktok isn’t the only platform with videos in demand. Twitter has seen a 62% increase in video views from 2019 to 2020. IGTV and Facebook Live are increasing in popularity and are now being utilized by businesses. Instagram even made its TikTok-inspired format known as Reels, which now lives in the center of the home screen and is encouraged by the IG algorithm.

Videos create higher levels of exposure and longevity.

Speaking of the algorithm, did you know that videos perform better with most algorithms? Since they capture the user’s attention for an extended amount of time, they are more likely to engage with the video. Whether it’s an extra comment, like, or share, this will boost the video on the algorithm and expose it to a larger audience. The heightened engagement also leads to a longer shelf life for the post. The more a piece of content is shared, the longer it stays “alive” on a platform. Overall, a video’s lifespan will likely last longer than a photo, so don’t hesitate to start pressing the record button!

Videos show a personal side.

A brand is so much more than trying to sell a product or service. Videos give a more personal approach and can showcase a brand’s values on a more intimate level. Showing your face can help form a deeper connection with viewers and expose real-life details that a photo can’t capture. For example, at Luna, we like to share videos of our team members introducing themselves and personally talking about their life. This shows clients and viewers who we are as a team and allows them in behind the scenes. Building a supportive community will create brand loyalty, and video content can help make it happen.


Make it fun! Social media is all about connection and community, so don’t be afraid to take advantage of using videos on your accounts. Starting a new content strategy can be overwhelming, but sometimes keeping simple is all you need to show authenticity. Maybe a new trend sparks some inspiration, or you proud of your workspace and want to feature an office tour. Don’t know where to start? At Luna Brand Management, we specialize in all forms of content and helping brands thrive; contact us today!