TikTok: Marketing to The Masses

TikTok, the video-sharing social networking site, which was introduced to the US market in late 2018, has grown to become one of the most popular apps in the world today. When the COVID-19 pandemic emerged in March, people quarantined at home were looking to entertain themselves and interact with others. This lead to TikTok’s take off; the app saw a 27-percent increase in the first 23 days alone. This growth also lead to a shift in the users of TikTok; the app is no longer just a platform for teens and the younger generation. The older demographic of users has skyrocketed, and marketers are beginning to discover TikTok’s true digital marketing potential. 

How Can You Utilize This Powerful Tool to Promote Your Business? 

Start by Creating Your Own Channel and Uploading Content That is Relevant to Your Brand. 

One of the most straightforward ways to reach your desired audience is to build your own profile and upload content to be discovered by the users of TikTok. When creating a profile, it is important to add an engaging and interesting bio; this will give users insight into your brand and a reason to follow you. After creating a profile, you can upload content that you feel would be relevant to your brand and showcases what makes you different from the competition. Quality video content is important and should be crafted specifically for your brand. Creating this tailored content can take a lot of time and energy, and that’s why it’s useful to work with a brand management company to assist in this. Finding a company that is passionate about your brand and has the tools to help you thrive can speed up your growth, especially on a platform like TikTok. Luna Brand Management can transform your raw content into engaging videos that will target the specific audience that you are trying to reach. 

Utilize Trending Hashtags and Filters. 

After setting up a TikTok account, one of the best ways to guarantee that your videos are seen is by including trending hashtags and filters in each upload. This will help your content be discovered by a wider range of viewers. It will also make it easier for users searching specifically for your services/products to discover your account. Using hashtags that are relevant to your brand will also allow your company to build followership and a community of individuals that are passionate about the content that you create. Filters are also a great tool because they add a different dimension to your video and allow your company to be part of the current TikTok trends. 

Network With Influencers to Introduce Your Content to Broader Audiences 

Open TikTok, and you are bound to see influencers endorsing all kinds of products, from hair supplements to clothing brands, and even boutique bakery goods. Every week Kourtney Kardashian and Addison Rae are endorsing a new brand or product that their followers might like. Connecting with influencers can be a powerful marketing tool, especially on a platform as vast as TikTok. These individuals can expose their followers to your brand’s products and services and share all of the reasons they should buy your products. A potential customer is more likely to buy new products that they know have already been tried and tested by someone they look up to. 

With the right help, TikTok can be a very effective marketing tool. We hope that you found these tips useful and can implement them in growing your business. For more information about the brand management services we offer, feel free to visit our website.